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THE ULTIMATE SECRET TO BUILDING A PROFITABLE BUSINESS DOING WHAT YOU LOVE (AND GETTING PAID TO DO IT)

This topic is probably the one I'm most passionate about - when it comes to building a profitable business.

I had to learn the hard way - but honestly! the days of working in a job you hate or struggling to stay afloat by creating a business you no longer love, are long gone!

Even if you think there are no other alternatives - I'm here to tell you: you are so wrong! I used to think the same way, but it isn't true! Every circumstance has an alternative; sometimes you just have to think creatively to see it - other times, the way you're doing the things you do, could be the issue! 

Just so we're on the same page - understand that I'm a HUGE believer that if you're doing work you love, work that is created in your GIFT ZONE (my term for the area that combines your gifts, passion, purpose and personal value), you’ll be happier, more fulfilled and have a more profitable business.

Which is why BUILDING A PROFITABLE BUSINESS DOING WHAT YOU LOVE, has to be created and managed with intention and proper assessment! 

You have to understand the different zones that exist -outside- of your GIFT ZONE!, too! But let's start by focusing on the most important zone - YOUR GIFT ZONE! Your secret sauce! Your special element! The heart of your success! Remember! Your GIFT ZONE is the area that combines your gifts, passions, purpose and personal value!  And Nope! They aren't all the same thing! 

Let me explain:

Your gifts are those natural or supernatural abilities that you simply are skilled at (without any prior training).  These are your natural talents that you seem to have a unique flair or knack for.  Example: I have the gift of teaching things in ways, most people can understand. 

Your passions are those things, causes or activities that tend to ignite you. They get you going! Your passions are those things that excite and fuel you.  Usually associated with strong emotions and enthusiasm.  For example, I'm passionate about travel! 

Your passions are those things, causes or activities that tend to ignite you. They get you going! Your passions are those things that excite and fuel you.  Usually associated with strong emotions and enthusiasm.  For example, I'm passionate about travel! 

Your personal value adds value to your audience.  It solves a problem for them! It offers a solution! It helps to heal a pain point!  Get it?  Your personal value is what you create that adds worth to those you serve!

When you combine your gifts, your passion, your purpose and create a business that presents your personal value in an offer, product or service - you are now on your way to not only building a profitable business! 

Get in your GIFT ZONE and do what you are gifted at....passionate about...purposed for...AND what can offer others something of worth and value!

People pay for perceived value!  

The secret is not working a guhzillion hours a week! 

The secret is not how many followers you have (especially, when they're only following and not buying) 

The secret is not having access to thousands of dollars in start up money (ask me, how I know!)

The secret isn't in having a gorgeous logo and website! 

The secret to BUILDING A PROFITABLE BUSINESS DOING WHAT YOU LOVE is to FIRST BUILD FROM WITHIN!  

Take Note: Profit follows purpose + value 

Do This! *you know I'm big on "doing the work" 

Make a list taking note of every part of your own GIFT ZONE!  List your gifts, your passions, your purpose)

Then make a list of how those areas within your GIFT ZONE creates a business that can add value or worth to someone else's life! 

If you're already started your business - ask yourself if what you currently offer fits within your zone!  You may realize that either you aren't doing what you love - or- you aren't adding the value factor that would cause your target audience to pay you for it!  

If you haven't launched your business yet - be sure to assess your product or service and list what value it would offer to your new customers/clients.  When you discover your personal value - you are well on your way to building a business with all the right profitable components. 

I'll share a LOT more about this in upcoming trainings! But for now, just remember that if you don't simply focus on how much money you want to make and focus on what YOU are good at, and what YOU are called to do - the money will follow! 

So, even if you're already in business - you can still begin to redirect yourself toward your GIFT ZONE! 

Are you ready to get started uncovering your GIFT ZONE? If you do, you'll begin the process of maximizing your income, too! 

JOIN ME THIS SUNDAY AT 7PM ON FACEBOOK FOR A LIVE! TRAINING ON "HOW TO GET NEW CUSTOMERS (The Good and Not So Good News About Building Your Audience) 

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